Walk-On’s partners with country music superstar Cole Swindell for Nashville location
Future location to be led by newly named franchise partner and planned to open on Broadway in 2027
Cole Swindell
Photo Credit: Robby Klein
ATLANTA, Ga. (March 16, 2026) – Walk-On’s Sports Bistreaux expands its franchise portfolio by adding long-term Marriott properties franchisee Jamie Daniel of Daniel Hospitality to the brand. The brand's franchise expansion comes with the launch of an exclusive partnership with Georgia-born country music superstar Cole Swindell to bring a future franchise to Nashville, opening on Broadway in 2027.
“Expanding our franchise community while growing our footprint in new territory is a big win for the brand,” said Brandon Landry, Founder and CEO of Walk-On’s. “We are honored to add the Daniels to the brand and look forward to the success we will see in Nashville and beyond.”
After 13 No. 1 singles and over 8 billion career streams, the 4-time ACM Award winner and sports enthusiast looks to expand his brand reach to the restaurant industry. The Grammy-nominated singer-songwriter joins other celebrity brand partners, such as Drew Brees and Dak Prescott, in opening a Walk-On’s location.
“In being in the hospitality business for many years, it's incredible to team up with brands like Walk-On’s that prioritize franchisee success and support," said Jamie Daniel, Walk-On’s Nashville Franchisee. “Adding to the excitement of partnering with Walk-On’s is sharing this journey with a guy like Cole, who believes in the brand’s business model and shares the Walk-On’s mentality, which highlights the hustle and heart of the underdog.”
The location is slated to open on Broadway at 215 Broadway, Nashville, TN 37040. While concepting is still underway, Walk-On’s plans to blend its game-day atmosphere with Nashville’s signature honky style, providing a unique experience for visitors with personal touches from Swindell.
"Anyone who knows me knows that outside of music, sports are my biggest passion. Partnering with Walk-On’s is a full-circle moment for me,” said Swindell. “To finally bring a location to Nashville and create a community for sports fans in a city that has given me everything is really exciting.”
Emphasizing strong partnerships within the brand is something Walk-On’s has prided itself on since the birth of franchising in 2015. “You sign up for more than just a restaurant, you sign up for a family," said Landry. “Having the opportunity to bring Walk-On’s to a city that celebrates the same grit and heart that led to coming up with Walk-On’s on the back of a napkin is something we’ll be celebrating for a while.”
Walk-On’s continues to redefine the sports bar experience by creating new partnerships that bring their own flair and unique, family-friendly atmospheres for fans to enjoy. For the latest updates on Walk-On’s, please visit walk-ons.com and on social media, including Instagram and Facebook.
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About Walk-On’s
Walk-On’s Sports Bistreaux, named ESPN's #1 Sports Bar in America, offers scratch-made Louisiana-inspired dishes in a family-friendly, game-day atmosphere. Founded in 2003 in Baton Rouge by LSU Basketball walk-ons Brandon Landry and Jack Warner, it has expanded to nearly 80 locations nationwide. Walk-On’s is accelerating growth in markets across the country and is consistently ranked in Top 500 lists for Restaurant Business, Entrepreneur, Franchise Times and Nation’s Restaurant News. Partners include co-owner Drew Brees, famed football players Dak Prescott and Derrick Brooks and college football coach Dabo Swinney. To learn more about Walk-On’s franchising please visit walkonsfranchising.com.
About Cole Swindell
Country music superstar Cole Swindell, who Rolling Stone has called “a proven hit-maker,” has solidified himself as a hit songwriter, recording artist and headlining performer over the past twelve years. Cole was recently inspired to write “Make Heaven Crowded” after hearing a
speech from Erika Kirk , the widow of Charlie Kirk , which resonated with him due to the recent birth of his own daughter and a desire to encourage more kindness, love and prayer in the world. The song was No. 1 on iTunes country chart and #2 on the all-genre iTunes chart. The debut single, “Forever To Me,” from his fifth studio album, Spanish Moss, became his 13 No. 1 singles as an artist – 14th as a songwriter. Twelve of Swindell’s 13 No. 1 singles have been certified Platinum by the RIAA with three being 3X Platinum (“Chillin’ It,” “You Should Be Here,” and “She Had Me At Heads Carolina”) and two being 2X Platinum (“Ain’t Worth The Whiskey” and “Break Up In The End”).
Swindell, who The Tennessean called a “hard charging competitor armed with a mastery of the art of the craft, tirelessly looking for ways to improve his work” charted three back-to-back,
Platinum-certified, multi-week No. 1 hits off his fourth studio album, Stereotype: “Single
Saturday Night,” “Never Say Never” (with Lainey Wilson) and the five-week 3x Platinum chart-
topper “She Had Me At Heads Carolina” that garnered three ACM Awards for Single of the
Year and Song of the Year (as songwriter and artist), an iHeart Music Award for Country Song
of the Year and received a nomination for Musical Event of the Year for “She Had Me At Heads Carolina” with Jo Dee Messina for the 57 th CMA Awards. He released a special duet remix of his smash “She Had Me At Heads Carolina” featuring Messina that produced multiple award nominations and is included on his deluxe album Stereotype Broken, which also includes his
2023 Top 10 single “Drinkaby.”
For complete information and upcoming tour dates, sign up for the Down Home Crew at
Click HERE for Cole Swindell’s Playlist.
Contacts:
For Walk-On's:
Haley Norton | Nebo Agency | hnorton@neboagency.com | 716-440-5315
For Cole Swindell:
Dixie Owen | Schmidt Relations | dixie@schmidtpr.com | 615-440-6171